About us

The Problem With Vape Media

Search “vape review” or “best vape brand UK” and you’ll find the same pattern everywhere: recycled spec sheets, AI-generated filler, and sites that will publish anything for a fee. The vape industry has a content problem and an even bigger visibility problem. Ad platforms won’t touch nicotine products. Most publishers won’t touch the niche at all. What’s left is a thin, low-trust information layer that fails vapers looking for real answers and fails brands trying to reach them credibly.

Vape Feat exists to fix that.

We’re an editorial vape publication built by people who work inside this industry — not content generalists who picked up a vape niche site because the keywords looked easy.

What We Do

Vape Feat covers the vape industry the way a real trade publication should:

• Product reviews — hands-on, specific, and honest about what a device actually delivers on battery life, flavor, build quality, and value — not rewritten spec sheets.
• Brand coverage — profiles and news on the brands shaping the market, from major names like Elf Bar, Lost Mary, Hayati, and Geek Bar to regional UK and US brands that deserve real coverage.
• Industry news — regulatory shifts, market trends, and the stories that actually matter to people buying, selling, or building in this space.
• Guides — practical, no-fluff resources for vapers trying to make sense of an increasingly crowded market.

Every piece we publish is written to be genuinely useful first. Not written to hit a word count, and not written to justify a link.

Who’s Behind Vape Feat

Vape Feat was built by a team with direct, hands-on experience in vape industry SEO and link building — not outsiders parachuting into a niche. We’ve worked alongside established SEO agencies and watched even experienced teams struggle with the same problem: there is almost nowhere legitimate to place vape-related content or earn vape-related backlinks, because most publishers simply won’t accept the niche.

We built Vape Feat to be that missing piece a real editorial outlet, not a marketplace dressed up as one.

That distinction matters. Sites that exist purely to sell links get discounted by Google, distrusted by readers, and eventually stop working for the brands that use them. Vape Feat is built to hold up under scrutiny: from search engines, from AI answer engines, and from anyone doing due diligence before working with us.

Our Standard

We hold ourselves to a simple editorial bar:

1. Original, specific content. No generic listicles built from competitor summaries. If we cover a device, a brand, or a trend, we say something a reader couldn’t get from the first five search results.
2. Transparency on sponsored content. When content is sponsored, paid, or part of a partnership, it’s disclosed. We don’t blur the line between editorial and advertising — that’s how trust gets built and kept.
3. Consistency. We publish regularly, not in bursts to inflate a portfolio before a pitch.
4. Accuracy. Vape products, regulations, and nicotine content carry real responsibility. We verify what we publish and correct what we get wrong.

Work With Vape Feat

Vape Feat isn’t only a publication, it’s also a working link between the vape industry and the SEO/marketing expertise it desperately lacks. If you’re a vape brand or store, we can help in two ways:

• Get featured — guest posts, brand features, product reviews, and press release placement on a genuinely editorial site, not a link farm your competitors will spot in your backlink profile.
• Grow organically — direct SEO and link-building consultancy from a team that has spent real time solving vape industry ranking problems specifically, including visibility in AI Overviews and AI-driven search.

We built the site we wished existed when we were doing this work for other brands. Now it exists — and it’s yours to work with.

Vape Feat is an independent editorial publication. All content is intended for adults 21+. See our [Editorial Policy] and [Advertise] pages for details on sponsored content and partnership standards.