There is a bottle of blue liquid that has outsold almost every other e-liquid in Britain for over a decade. It is called Heisenberg, it is made by a company in Lancashire, and its recipe is one of the best-kept secrets in vaping. Walk into any vape shop in the UK and you will find it. Ask any vaper who started before the disposable era and they have a story about it.
Vampire Vape is the company behind that bottle. Founded in 2012 with twelve flavours, it grew into one of the UK’s biggest independent e-liquid manufacturers, now sitting inside the Flavour Warehouse group with a catalogue of sixty-plus flavours and well over a thousand product variations worldwide. Every bottle is made at its headquarters in Darwen, in clean rooms, with batches archived for fifteen years for traceability. That is the boring infrastructure behind the most recognisable juice brand in the country.
This guide is the independent brand guide the search results are missing. Retailer pages will sell you the bottles. This one tells you which flavours are actually good, which are divisive, how the product lines fit together, what each one costs per millilitre, and how to avoid the fakes.
The 30-second answer: Vampire Vape is a UK e-liquid manufacturer, not a device brand. Its two legends are Heisenberg (blue, mixed berries with aniseed and menthol) and Pinkman (fruity citrus-berry). Standard 10ml bottles cost around £3.49, or about £2.50 each on multibuy. For sub-ohm vapers there are Koncept shortfills, for ex-disposable users there are Bar Salts, for DIY mixers there are concentrates, and for big-puff fans there is the 10K pod kit.
The company: twelve flavours in a recession
Vampire Vape started in 2012, which is ancient history in vape years. Back then the UK vape market was cigalikes and ego batteries, and a new e-liquid brand launching with twelve flavours was a serious gamble. It worked, and the reason was flavour discipline: the early range was built around bold, unmistakable profiles rather than the gentle background flavours that dominated at the time.
The milestone year was 2014. At VapeFest, the company launched Heisenberg and Pinkman, and both became immediate standards. They have won multiple industry awards since, and both are still among the most recognised e-liquids on the planet. If you want the single most important fact about this brand, it is this: it created two of the ten most famous vape flavours ever made, in the same year, and everything else in the catalogue grew in their shadow.
Today the company manufactures everything at its Darwen HQ in Lancashire. The Flavour Warehouse group ownership gives it scale, but the manufacturing is still British, still TPD compliant, and still archived for traceability. For UK vapers, that means consistent bottles: the Heisenberg you buy in Manchester tastes like the one in London, which is more than can be said for most e-liquid brands.
Heisenberg decoded: the blue liquid that built a company
Heisenberg is the flavour that defines Vampire Vape, and it deserves its own section because it is genuinely one of the most interesting products in vaping history. The liquid is blue. The recipe is secret. The name nods to a television character whose product was also famously blue. That is the entire marketing story, and it worked so well that “Heisenberg” became a category: there are now dozens of imitators, and none of them taste right.
What does it actually taste like? Dark mixed berries up front, a herbal aniseed note in the middle, and a cool menthol finish that builds as you vape. The aniseed is the divisive part. Love liquorice and you will call it legendary. Hate liquorice and you will call it mouthwash. VapeClub’s customer reviews reflect exactly this split: devoted daily users on one side, vapers reporting a harsh throat hit on the other. Both are telling the truth about the same bottle.
The Heisenberg family now includes variants that layer the signature base under new twists: Heisenberg Grape, Heisenberg Cola, Heisenberg Gum, and Heisenberg Orange. Each keeps the recognisable aniseed-menthol core and adds one clear flavour on top. If you love the original, the Grape is the safest second bottle. If the aniseed is what you hate, no variant will fix that for you.
Two practical notes. First, Heisenberg famously stains coils faster than plain fruit liquids, because the recipe is heavily flavoured. Pod vapers should expect slightly shorter coil life. Second, it is a strong flavour: start with a 10ml bottle, not a shortfill, even if you are sure. A gallon of a divisive flavour is a very expensive mistake.
The flavour-universe decoder: honest picks, divisive warnings
Sixty-plus flavours is too many to taste blind, so here is the honest map, organised by family, with the warnings included. Flavour taste is personal, but patterns across thousands of UK vapers are consistent.
Fruit and ice: the core of the range. Heisenberg (berries, aniseed, menthol) is the icon. Pinkman is the fruity counterpart: sharp mixed berries with a citrus edge, cleaner and less divisive than Heisenberg, and one of the best all-day vapes in the catalogue. Pinkman Ice adds the menthol finish for Heisenberg fans who want Pinkman’s fruit. Ice Menthol is exactly what it says: the plain, reliable menthol for ex-menthol smokers. Berry Menthol and Raspberry Sorbet (fizzy raspberry) sit in the same family. Attraction is dark red fruits with menthol, the quiet favourite of the range. Dawn is dark fruits with ice, a newer addition worth a look.
The divisive legends: Blood Sukka, Black Jack, Vamp Toes. Blood Sukka is cherry with eucalyptus, and the eucalyptus splits rooms. If you have ever thought a cherry sweet tasted “medicinal”, this is that sensation on purpose. Black Jack is aniseed candy: Blackjack and Pear Drops both draw on retro sweet-shop profiles, and they appeal strongly to vapers who love that flavour family and to nobody else. Black Ice pairs the Black Jack base with menthol. Vamp Toes is blackcurrant, grape and raspberry, described by fans as a fizzy-drink profile. These are the flavours with the most character in the range, which is exactly why they divide opinion. Buy small, taste first.
Candy and desserts. Pear Drops is banana, cream and pear: a sweet-shop profile that works surprisingly well as an all-day vape. Banoffee Pie is banana, cream and toffee. These are comfort flavours, and they suit vapers who find the menthol-heavy core of the range too sharp.
Tobacco. Sweet Tobacco is caramel tobacco, the pick for ex-smokers who want something warm without ash. Smooth Western V2 is a cigar-style tobacco: it works best if you genuinely like the smell of a good cigar, and it is not for anyone else. Catapult sits at the bolder end. Tobacco flavours are a small corner of the Vampire Vape universe, but they are well made.
If you want to see how these stack up against the wider flavour landscape, our roundup of the best vape flavors puts the whole UK market side by side.
The product architecture: freebase, salts, Bar Salts, shortfills, concentrates
Vampire Vape sells one flavour library in six different formats, and picking the right format matters more than picking the right flavour. Here is the full map.
Standard 10ml freebase (50/50). The original format. Strengths from 0mg to 18mg. The 50/50 ratio means it is built for pod kits and starter devices: thin enough to wick fast, strong enough in throat hit at 12mg and 18mg to satisfy ex-smokers. This is where almost every Vampire Vape journey starts, and where the multibuy deals live.
10ml 70/30 freebase. The thicker version for sub-ohm tanks and DTL vaping. Heisenberg is the headline flavour here. If you vape a sub-ohm kit, this is your 10ml format, not the 50/50.
Nic salts (10ml, 10mg and 20mg). The same flavours with salt nicotine instead of freebase. Smoother throat hit at high strength, faster nicotine satisfaction. The Heisenberg nic salt is one of the most reviewed Vampire Vape products in the country. For ex-disposable users moving to a refillable pod kit, this is the format to buy.
Bar Salts (10ml, 10mg and 20mg). A newer line blended to mirror disposable-bar flavour styles: the bold, sweet, ice-heavy profiles that defined the disposable era. If you came from disposables and miss that specific intensity, Bar Salts is Vampire Vape’s answer. Prices run around £3.49 a bottle, dropping to about £2.50 each on multibuy.
Koncept shortfills (100ml, 70/30) and Shortz (50ml, 70/30). The sub-ohm value formats. Nicotine-free liquid in big bottles, with space to add nic shots to reach your target strength. The Koncept Heisenberg shortfill is the flagship: around £13.99 for 100ml, or about £12.50 a bottle on the two-for-£25 deal. Shortz is the 50ml version in four flavours.
Concentrates. Flavour concentrates for DIY mixers: the Heisenberg concentrate is listed at major UK DIY retailers, and reviewers report using it at a fraction of the recommended ratio because it is so strong. If you mix your own liquid, this is the cheapest way to vape Heisenberg on earth.
The 10K pod kit. Vampire Vape’s entry into the big-puff hardware market: a 2+10ml rechargeable pod kit (950mAh, dual mesh coil, Turbo Mode) filled with 20mg nic salt, around £8.99, with refill packs around £5.99 (or five for £25). It is the brand’s answer to the post-ban big-puff world, carrying Vampire Vape flavours into hardware.
The price-per-ml maths: the cheapest way to buy Vampire Vape
This is where the brand rewards loyalists. A single 10ml freebase at £3.49 costs about 35p per millilitre. The standard multibuy (four for £10) drops that to £2.50 a bottle, or 25p per ml. Nic salts follow the same pattern. Bar Salts at the multibuy price land in the same territory.
The shortfills change the game. A 100ml Koncept at £13.99 is about 14p per ml. On the two-for-£25 deal, it is £12.50 per 100ml, or 12.5p per ml. Even after adding nic shots, the shortfill route costs less than half the single-bottle price per ml. For a vaper going through 10ml a week, the difference between single bottles and Koncept shortfills is well over £100 a year.
The honest hierarchy: concentrates are cheapest (for DIY mixers), shortfills next (for sub-ohm vapers), multibuy 10mls next (for pod vapers), and single bottles last. Buy the format that matches your device, then buy it on multibuy. Our guide to vape juice prices runs the same maths across every major UK brand.
One caveat worth knowing: the October 2026 vape duty of £2.20 per 10ml of e-liquid applies to all e-liquid, and it pushed shelf prices up across the industry. The ranges above reflect the post-duty market, and the multibuy deals are doing more work than ever.
Nicotine strengths decoded: 0mg to 20mg, which one is yours
Vampire Vape’s strength ladder is wider than most brands, and it is built for the classic taper path.
Freebase 10mls run 0mg, 3mg, 6mg, 12mg and 18mg. The practical rule: 18mg and 12mg are for heavy ex-smokers in the first weeks, 6mg is the comfortable middle, 3mg is the light step, and 0mg is the finish line. The throat hit drops noticeably at each step down, which is the point: you are supposed to feel the difference.
Nic salts and Bar Salts come in 10mg and 20mg only. 20mg is the ex-disposable strength: it matches the old disposable nicotine delivery in a refillable pod. 10mg is the step down. If you are switching from disposables to a refillable kit with Vampire Vape liquid, start at 20mg nic salt in the same flavour family you used to buy, then step to 10mg when 20mg starts feeling strong.
Shortfills are sold nicotine-free by law (UK bottles over 10ml cannot contain nicotine), so you add nic shots to reach your target: one 10ml 18mg shot in a 100ml shortfill gives roughly 3mg, two gives roughly 6mg, and so on.
Heisenberg vs Pinkman vs Blood Sukka: the three icons compared
If you only try three Vampire Vape flavours, make it these. They are the three that define the brand, and they could not be more different.
Heisenberg is the blue legend: berries, aniseed, menthol, secret recipe. The most famous, the most imitated, the most divisive. Buy it if you want to understand what the fuss is about. Skip it if you hate liquorice, because the aniseed is not subtle.
Pinkman is the fruity one: sharp mixed berries with citrus, clean, sweet, no aniseed. The safest recommendation in the entire catalogue, and the flavour to hand to a new vaper who asks “what is Vampire Vape”. It is the least divisive icon and the best all-day vape of the three.
Blood Sukka is the wild card: cherry with eucalyptus. Fans call it unique and refreshing. Detractors call it medicinal. It is the flavour that proves Vampire Vape takes risks, and it is the one to try last, in the smallest bottle, after you know whether you are an aniseed person or not.
Together they tell the brand’s whole story: one legend built on mystery, one built on fruit, one built on nerve.
The MAX line and the 10K kit: what is new
Vampire Vape has not stood still. The MAX line is the newer nic salt range: Heisenberg MAX and Pinkman MAX rework the two icons in a bolder salt formula, alongside new profiles like Banana Ice, Blueberry Pear and Blueberry Sour Raspberry. If you vape nic salts and the original 10mls feel thin to you, MAX is the upgrade path.
The 10K pod kit is the bigger strategic move: Vampire Vape hardware. A 2+10ml big-puff rechargeable kit at around £8.99 with refill packs around £5.99 (five for £25), carrying Vampire Vape flavours in a legal post-ban format. It puts the brand in direct competition with the disposable giants on their own turf, with the advantage of flavours that have a decade of loyalty behind them.
Spotting a fake Vampire Vape
Heisenberg is one of the most counterfeited e-liquids in the UK, precisely because it is so famous. The defences are simple and they work.
Buy from proper UK vape retailers, not marketplaces or social media sellers. Genuine bottles carry TPD-compliant labelling: the nicotine warning, the ingredients list, the batch information, the childproof cap and the tamper seal. The price should sit inside the ranges in this guide: a “Heisenberg” at half the going rate is not a bargain.
The taste test is the final check. Genuine Heisenberg has a specific, complex profile: berries, aniseed, menthol, layered. Fakes taste flat, overly sweet, or chemically harsh. If a bottle tastes wrong, stop using it. Our guide on how to spot fake vapes covers the full checklist, and it applies to e-liquid exactly as it does to hardware.
Where to buy: getting the best deal
Vampire Vape is stocked by virtually every UK vape retailer, which means the price competition is fierce and the deals are real. The standard pattern: £3.49 a bottle, four for £10 on the 10ml lines; £3.99, three for £9.99 on the 70/30 10mls; £13.99, two for £25 on Koncept shortfills.
Shop the multibuys, not the singles. A four-for-£10 deal on 10mls is the difference between 35p and 25p per ml, and it stacks with itself: two multibuys is eight bottles at the deal price. For the deepest discounts, our guide to cheap vape juice tracks where the real deals live.
Discount codes are a genuine part of the Vampire Vape economy: the “vampire vape discount code” keyword exists because retailers run them constantly. Sign up for one retailer’s newsletter rather than hunting codes across ten sites; the loyalty discount beats the one-off code.
Vampire Vape FAQ
What is the most popular Vampire Vape flavour?
Heisenberg, by a distance. It is the blue mixed-berry, aniseed and menthol liquid that built the brand, launched in 2014 and still the bestseller. Pinkman is second.
What does Heisenberg taste like?
Dark mixed berries with aniseed and a cool menthol finish. The exact recipe is secret. It is famously divisive: liquorice lovers call it legendary, liquorice haters call it medicinal.
What does Pinkman taste like?
Sharp mixed berries with a citrus edge: sweet, fruity and clean, without Heisenberg’s aniseed. It is the safest first bottle in the range.
Why is Heisenberg blue?
Branding. The name references a television character whose product was famously blue, and the colour became part of the flavour’s identity. It is the most recognisable e-liquid in the UK.
Are Vampire Vape e-liquids 50/50?
The standard 10ml freebase and nic salt lines are 50/50, built for pod kits and starter devices. The 70/30 10mls and the Koncept and Shortz shortfills are thicker blends for sub-ohm hardware.
What nicotine strengths does Vampire Vape come in?
Freebase 10mls: 0mg, 3mg, 6mg, 12mg, 18mg. Nic salts and Bar Salts: 10mg and 20mg. Shortfills are sold nicotine-free with nic shots added separately.
Is Vampire Vape good for beginners?
Yes. The 50/50 10mls and the nic salts are designed for simple pod kits and starter devices, and the flavour intensity means even basic hardware tastes good.
What is Vampire Vape Bar Salts?
A nic salt line blended to mirror disposable-bar flavour styles: bold, sweet, ice-heavy profiles in 10mg and 20mg, aimed at ex-disposable vapers.
What is Vampire Vape Koncept?
The 100ml shortfill line (70/30) for sub-ohm vapers: nicotine-free liquid with room for nic shots, around £13.99 a bottle or two for £25.
Are there Vampire Vape concentrates?
Yes. Flavour concentrates, including Heisenberg, are listed at UK DIY retailers for mixers. They are extremely strong: start well below the recommended ratio.
Is Vampire Vape a UK company?
Yes. Founded in 2012, headquartered in Darwen, Lancashire, part of the Flavour Warehouse group. All products are manufactured in the UK and fully TPD compliant.
Why is my Heisenberg harsh?
Heisenberg is a strongly flavoured, high-PG liquid with a menthol-aniseed kick, and a significant minority of vapers find it harsh, especially at 12mg and 18mg or at high wattage. Try it in a low-power pod kit, or switch to the nic salt version for a smoother hit.
Verdict: who should buy Vampire Vape
Buy Vampire Vape if you want the most proven flavour library in UK vaping. Heisenberg and Pinkman are genuine classics, the range has real character instead of generic sweetness, the multibuy maths is excellent, and the UK manufacturing means consistent bottles. Start with Pinkman for safety, Heisenberg for the legend, and a multibuy of four to find your third.
Skip Vampire Vape if you hate aniseed and menthol, because both run through the brand’s DNA. The tobacco corner is small, the dessert corner is smaller, and the whole catalogue assumes you like bold flavour. If you want subtle, this is not your brand.
But give it its due: this is the company that made two of the most famous e-liquids in history in a single year, and it has spent the decade since turning those two flavours into a universe. For UK vapers, it is the closest thing the e-liquid world has to a national brand. Our roundup of the Crystal flavours covers the disposable-era rival. The popular vape flavors guide puts the whole market in context.