Vape Club is the name 33,000 Brits type into Google every month
Every month, around 33,000 people in the UK search for “vape club”. Most of them want one of three things: to find the shop, to find a discount code, or to find out whether it is legit before handing over their card details.
Vape Club is the country’s biggest online vape retailer, trading since 2012, and it sits on a strange throne. It is famous enough that thousands search for it by name every month, yet there is no proper independent review of it anywhere on the internet. The results are its own website, coupon aggregators with expired codes, and forum threads from 2018. This review fills that gap. We looked at how the company actually operates, what real customers say, how the discount codes really work, and where Vape Club genuinely loses to its rivals.
Short version: yes, it is legit, and it is one of the safest places to buy vape gear online in Britain. But it is not always the cheapest, the discount codes are mostly a myth, and there are specific situations where you should shop elsewhere. All of that is below.
The verdict, up front
Is Vape Club legit? Yes. It has traded since 2012, holds a Trustpilot rating around 4.9 from more than 45,000 reviews (that number moves, check it live), and its director is a founding member of the UK Vaping Industry Association. This is not a fly-by-night operation.
Prices: Competitive, rarely the absolute cheapest. Its real price weapon is multibuy and bundle deals, not headline discounts.
Delivery: Among the best in the business. Free tracked next-day delivery on orders over £20, with a 9pm weekday order cutoff and weekend dispatch.
Discount codes: Mostly myth. There is no permanent public code. The reliable savings come from the newsletter welcome offer, seasonal sales, and loyalty points.
Who it suits: Regular vapers who restock e-liquid and coils, beginners who want reliable delivery and real customer service, and anyone who values a huge in-stock range.
Who should look elsewhere: Bargain hunters chasing the lowest single-item price, and anyone who wants same-day or click-and-collect from a physical shop. Our guide to vape shops near me covers the high-street option.
What Vape Club actually is
Vape Club is an online-only vape retailer based in Watford, Hertfordshire, trading from vapeclub.co.uk. It was founded in 2012 by Vladislav Vassiliev, which makes it one of the oldest continuously trading vape retailers in the country. The company describes itself as the UK’s largest online vape shop, and by catalogue size that claim is credible: it lists over 10,000 products from more than 300 brands.
To put that in context, most UK online vape shops carry a few hundred to a couple of thousand products. Vape Club’s range covers nic salts, shortfills, prefilled pods, refillable pod kits, beginner kits, advanced kits, coils, accessories, and nicotine pouches from brands including Elf Bar, Lost Mary, Riot Squad, and Vaporesso. Since the UK ban on single-use disposable vapes, the range has shifted the way the whole legal market has: toward prefilled pod systems, refillable kits, and the newer big-puff formats like 10+2 kits.
The company says it has helped more than a million smokers switch to vaping since 2012. That is a marketing figure, not an audited one, but the underlying point stands: this is a large, established retailer, not a dropshipper working from a spare bedroom.
Is Vape Club legit? The evidence
This is the question behind thousands of those monthly searches, so let us answer it properly with checkable facts rather than vibes.
Longevity. Fourteen years of continuous trading in an industry where most retailers last three. Scam shops do not survive a decade and a half.
Review volume. A Trustpilot score around 4.9 from upwards of 45,000 reviews is extremely hard to fake at that scale, and the company’s team replies to reviews individually, which is the behaviour of a business that takes its reputation seriously. For context on how the wider UK market works now, our UK vaping guide explains the current regulatory landscape.
Industry standing. The company’s director, Dan Marchant, is a founding member of the UKVIA, the vaping industry’s trade body, and has spoken publicly in favour of crackdowns on illegal vape sales. Businesses selling grey-market stock do not campaign for tougher enforcement.
Real premises. The company operates from a real commercial address in Watford, with customer service staff available seven days a week by phone, email, and live chat. You can actually ring them. That alone rules out a large category of scam sites.
Compliant stock. The catalogue is built around MHRA-notified, TPD-compliant products from established brands. You will not find the no-name disposable vapes that Trading Standards keeps seizing from corner shops.
One honest caveat: no retailer is perfect, and even a 4.9 average means a small minority of customers had bad experiences, usually around courier issues rather than the company itself. The legit question, though, has a clear answer.
The range: genuinely enormous
Range is Vape Club’s single biggest strength and the main reason people keep coming back. Where a typical online vape shop makes you compromise, Vape Club usually has the exact thing: the specific coil resistance, the obscure shortfill flavour, the replacement pod for a kit you bought two years ago.
The e-liquid selection is the standout. Nic salts in every major brand, shortfills for sub-ohm vapers, and the kind of depth where you can filter by flavour profile, nicotine strength, and bottle size and still have pages of results. Hardware runs from simple refillable pod kits for beginners to advanced mods from established names, including specialists like Uwell (our Uwell brand guide covers what makes them stand out), with a solid middle ground of the pod systems most ex-smokers actually buy.
Post-ban, the disposables-shaped hole in the market has been filled here the way it has everywhere legal: prefilled pod kits and multi-pack pod deals from the big names. If you are still mourning disposables, our rundown of the best disposable vapes and their legal replacements explains what changed and what to buy instead.
The one gap worth naming: as an online-only retailer, there is no try-before-you-buy. You cannot test a flavour or hold a device before committing. For first-time buyers who want that, a physical shop is better.
Prices: competitive, not the cheapest
Here is where an honest review has to part company with the marketing. Vape Club describes its prices as “the best possible”, and they are genuinely competitive on e-liquid multibuys and bundles. But if you compare single items line by line against the cheapest online rivals, Vape Club is often a pound or two more expensive on hardware.
That is not a criticism so much as a pricing strategy. Vape Club’s model is built on bundle deals and multibuys: three shortfills for a set price, pod multi-packs, starter kit bundles that include liquid. If you shop the way most regular vapers shop, buying liquid and coils in quantity, the effective price is excellent. If you buy one device and nothing else, you might save money elsewhere.
Price comparison tip that actually matters: always compare the delivered price, not the shelf price. Vape Club’s free delivery threshold is £20, which a normal restock order clears easily. A rival that looks £1 cheaper but charges £3.99 for delivery is more expensive. Also factor in the new £2.20 per 10ml vape duty when comparing liquid prices against old deals you remember; our breakdown of disposable vape prices shows how the duty reshaped pricing across the board.
Delivery: among the best in the UK
Delivery is the other pillar of the Vape Club experience, and it is genuinely excellent. Orders are dispatched seven days a week using a tracked next-day service. Order before 9pm Monday to Friday, or before 6pm on weekends, and it goes out the same day. Delivery is free on orders over £20.
In practice, forum reviewers consistently report next-day arrival, and the company has a stated policy of replacing orders that go missing in the post quickly. For a product category where running out of coils on a Sunday can send someone back to cigarettes, reliable next-day delivery is not a nice-to-have, it is the core of the service.
The £20 free-delivery threshold is fair by industry standards. Some rivals offer free delivery with no minimum, but usually on slower services. Vape Club’s combination of a low threshold and genuinely next-day tracked delivery is one of the best balances available.
Returns and customer service
Vape Club offers customer service seven days a week by phone, email, and live chat, staffed by people the company describes as vape experts. The review record backs this up: the most consistent praise across Trustpilot and forums is for customer service specifically, with multiple reviewers describing faulty items replaced or credited without argument.
On returns, the standard UK distance-selling rules apply: you can return unopened products within the cooling-off period. E-liquids that have been opened cannot be returned for hygiene reasons, which is standard across the industry. Where Vape Club earns its reputation is in the grey areas: dead-on-arrival devices and faulty chargers get sorted fast, and reviewers repeatedly mention free samples and goodwill gestures turning up in parcels.
Practical advice: keep your order confirmation and take a photo of any faulty item before contacting them. It speeds up every return with every retailer, not just this one.
The website experience
The site is one of the better vape retail sites in the UK, which matters more than it sounds. Vape retail websites are often cluttered, slow, or confusing about nicotine strengths. Vape Club’s catalogue filters let you narrow by brand, product type, flavour, and strength, and product pages carry the detail you need: what’s in the box, coil compatibility, and which liquids suit the device.
Two features stand out. The flavour finder quiz helps beginners who do not know what they like, which is a real problem for first-time buyers staring at 10,000 products. Browsing our guide to popular vape flavours before taking the quiz helps, because you will recognise the names it suggests. And the review system lets customers review individual products, with the company awarding loyalty points for reviews, which means popular products accumulate genuinely useful buyer feedback.
Age verification happens at checkout, as it must: you need to be 18 or over to buy, and the site verifies it. This is a legal requirement for UK vape retailers, and any site that does not do it is one to avoid.
Vape Club discount codes: how they actually work
This section exists because “vape club discount code” gets thousands of searches a month and almost everything ranking for it is useless. Coupon aggregator sites list codes that are expired, single-use, or never worked. Forum threads from years ago conclude that no working code exists. Here is the honest picture.
There is no permanent public discount code. Vape Club does not run a standing sitewide code the way some retailers do. If an aggregator shows you a code, assume it is dead unless the site itself confirms it.
The newsletter is the real code. Signing up for the Vape Club newsletter has historically come with a welcome discount, typically around 10 to 20% off a first order. This is the single most reliable “code” the company offers. Sign up, wait for the email, use it on a proper stock-up order.
Seasonal sales are the second source. Like most UK retailers, Vape Club runs heavier promotions around Black Friday, January, and spring refresh periods, with clearance discounts on outgoing lines that can reach deep percentages. If your purchase is not urgent, timing it to a sale beats any code.
Loyalty points are the quiet discount. The site awards points per pound spent, plus points for product reviews. Regulars accumulate these into meaningful money off. It rewards loyalty rather than one-off bargain hunting.
NHS and key-worker discounts have been offered at various times. These come and go, so check the site’s own pages rather than trusting an aggregator’s claim.
What to ignore: any site listing a dozen Vape Club codes with countdown timers. Those timers reset, the codes are recycled, and the “verified” badges mean little. The mechanics above are how Vape Club actually discounts.
5 mistakes shoppers make on Vape Club
- Chasing aggregator codes instead of the newsletter. People burn twenty minutes trying dead codes from coupon sites when the newsletter welcome offer is sitting right there on the homepage.
- Buying single items. The site’s pricing rewards baskets. A single bottle of liquid plus delivery is the most expensive way to shop here. Build a restock order over £20 and the delivery is free and the multibuys kick in.
- Ignoring the loyalty points. Points accrue automatically and reviewers mention getting pounds off for reviewing products. It takes two minutes to review something you bought.
- Not checking the bundle deals. The kit-plus-liquid bundles are often cheaper than buying the components separately, and they are easy to miss if you navigate straight to the device page.
- Forgetting it is online-only. If you need something today, or you want to try flavours first, no delivery speed beats walking into a shop. Check our vape shops near me guide for the high-street approach.
Honest alternatives: when someone else beats Vape Club
No retailer wins every comparison. Here is where the main rivals genuinely do better.
| Retailer | When it beats Vape Club | Watch out for |
|---|---|---|
| Vape Superstore | Widest catalogue rival; strong on range and often competitive on price | Online-led; in-store experience varies |
| VPZ (online) | Physical stores for click-and-collect and face-to-face advice | Online prices rarely the cheapest |
| Evapo | Excellent customer service; staff include qualified stop-smoking practitioners | Store coverage thins out outside the South East |
| Totally Wicked | Own-brand e-liquid subscriptions are genuinely cheap for heavy users | Heavy steer toward own-brand products |
The pattern: Vape Club wins on the combination of range, delivery, and service in one place. Rivals win on specific axes. If you know exactly what you want and price is everything, shop around. If you want one reliable default, Vape Club is hard to beat.
FAQ
Is Vape Club legit?
Yes. It has traded since 2012, is rated around 4.9 on Trustpilot from more than 45,000 reviews, operates from real premises in Watford, and its director is a founding member of the UK vaping industry trade body. It sells compliant, MHRA-notified stock.
How long does Vape Club delivery take?
Orders placed before 9pm on weekdays or 6pm on weekends are dispatched the same day, seven days a week, on a tracked next-day service. Delivery is free on orders over £20.
Does Vape Club do discount codes?
There is no permanent public code. The reliable discounts are the newsletter welcome offer (typically 10 to 20% off your first order), seasonal sales, and loyalty points earned on purchases and reviews.
Where do I find a working Vape Club voucher code?
Start with the newsletter signup on the company’s own site, then check its own promotions page during sale periods. Third-party coupon aggregators mostly list expired codes.
What is the returns policy?
Unopened products can be returned under standard UK distance-selling rules. Opened e-liquids cannot be returned for hygiene reasons. Faulty devices are typically replaced or credited quickly; keep your order confirmation.
Do I need ID to order from Vape Club?
You must be 18 or over, and age is verified at checkout. This is a legal requirement for all UK vape retailers.
Is Vape Club cheaper than the high street?
Usually yes for restock orders, especially with multibuy deals and free delivery over £20. High-street shops typically charge 10 to 20 percent more, though they offer advice and flavour testing you cannot get online.
Does Vape Club still sell disposable vapes?
Single-use disposable vapes are banned in the UK. Vape Club sells the legal replacements: prefilled pod kits, refillable pod systems, and multi-pack pods from the major brands.
How do the loyalty points work?
You earn points on every pound spent, plus points for reviewing products you have bought. Points convert into money off future orders, which rewards regular customers over one-off buyers.
What payment methods does Vape Club accept?
Standard card payments including Visa, Mastercard, and American Express, plus PayPal. Checkout is secure and the site does not add hidden charges.