IVG Vape: The Complete 2026 Brand Guide (Every Product, Flavour & Fact)

If you vape in the UK, you’ve seen the name everywhere: IVG. Short for “I Vape Great,” it’s Britain’s most decorated vape brand, 50+ international awards, three-time Best UK Brand winner, and a company that went from a Preston startup in 2016 to supplying 100 countries.

This is the definitive 2026 guide: the full company story, every device in the current lineup with specs and prices, the famous flavours with tasting notes, how IVG survived the UK disposable ban, where it stands on the new vape duty, how to spot fakes, troubleshooting, and head-to-head comparisons with Elf Bar, Geek Bar and Lost Mary. Nothing left out.

The 30-second verdict: IVG is the UK’s most complete pod-vape brand in 2026, 10 devices from £5.99 to £12.99, up to 35,000 puffs per pod pack, the famous 4-flavour 2400, full TPD compliance and HMRC duty approval from day one. If you vape in Britain, this is the brand built for the post-ban, post-duty era.

1. The company behind the brand

IVG is the flagship brand of Acme Vape Ltd (trading as IVG / Acme Vape Lab), founded in Preston, Lancashire in 2016 by Group CEO Ahsan Bawa. What happened next is one of the fastest growth stories in the industry:

• 2016: IVG founded in Preston; e-liquids first
• 2017: listed in 60 countries within a year of founding

That first-year explosion wasn’t luck. IVG launched when the UK vape market was hungry for premium e-liquid, and its flavour-first approach (unusual at a time when most brands competed on price) won shelf space fast. By 2020/21 the company was doing £20 million in revenue and had delivered 30+ million e-liquid bottles globally.

• 2020/21: £20 million revenue; 30+ million e-liquid bottles delivered globally
• 2022: £5 million invested in a new 80,000 sq ft headquarters in Fulwood, Preston, automated production facilities, training centres, sales and marketing offices, 150+ new jobs, 300+ employees total
• 2024: revenue expected to break £100 million (fivefold growth in three years); another £7 million facility investment; “Best UK Brand” for the third year running
• Today: offices in New York and Dubai, products in 100 countries, 50+ international awards

The footprint matters for buyers: IVG UK (Preston) handles the domestic market, IVG Europe (Dublin, Ireland) serves the EU, and the New York office anchors the US push following PMTA authorization. A brand with offices on three continents and HMRC-tracked supply chains is about as far from a fly-by-night disposable label as the industry gets.

The company secured US PMTA authorization, opening the American market, and in September 2026 obtained HMRC authorizations (excise warehouse approval effective 1 October 2026) for the UK’s new Vaping Products Duty regime.

Inside IVG’s quality machine

What separates IVG from the grey-market brands Trading Standards are seizing? Systems. Acme Vape Ltd runs established quality-management, product-compliance and supply-chain controls across the whole process, from flavour development in Preston to manufacturing oversight to the HMRC-tracked duty regime. Every product is TPD-notified, every batch traceable, every UK sale duty-stamped from October 2026. That’s the unglamorous infrastructure behind the awards, and why the brand survived regulatory waves that wiped out lesser competitors. Founder Ahsan Bawa called the duty “a fundamental change in how legitimate vaping products must be imported, stored, tracked, and released”, and IVG was compliant from day one. (See our UK vape tax breakdown.)

2. Every IVG device in 2026 (complete lineup)

When the UK banned disposable vapes in June 2025, IVG didn’t fight it; it pivoted. The entire 2026 lineup is prefilled pod kits: rechargeable devices with replaceable pods. Same convenience as disposables, a fraction of the waste.

All devices are draw-activated, USB-C rechargeable, TPD compliant, and typically sold in 20mg nic salt (with 0mg and 10mg options across the Pro range). No USB-C cable in the box, standard practice now.

3. Device-by-device deep dive

IVG Pro 12: the best-seller

The backbone of the range. Up to 10,000 puffs from an auto-fill dual pod system: a 2ml pod paired with a 10ml refill container that keeps it topped up automatically. 1,000mAh battery, draw-activated, available in 0, 10 and 20mg strengths. Typically around £11.99, often 3 for £30. If you only buy one IVG device, make it this one.

What’s in the box: the PRO 12 device, one 2ml prefilled pod and one 10ml refill container, everything you need to start, in the flavour you choose. When the refill runs out, you keep the device and buy a refill pack (2ml pod + 10ml container).

IVG Pro 2: the display upgrade

Same 10,000-puff platform as the Pro 12, but with a touch display showing battery and pod status. Compatible with PRO refill pods, so existing Pro users can upgrade the device without rebuying pods. For vapers who like to see their stats.

IVG Nexio: the newest 10K

The latest addition to the 10K family. Same easy pod system as the Pro range in a refreshed design, typically £8.99 or 3 for £24. Choose this if you want the newest hardware without paying a premium.

IVG Smart Max: the control freak’s choice

10,000 puffs with something the others don’t have: Eco and Boost power modes plus an LED screen. Eco stretches your puffs; Boost intensifies flavour and vapour. 1,000mAh battery, 30 flavours. Around £12.99, often 3 for £30. The pick for vapers coming from adjustable disposables who miss having modes.

IVG XL35: the heavyweight

Nothing else in the range comes close for heavy users: a 2ml prefilled pod plus two 10ml refill containers (22ml total) delivering up to 35,000 puffs per pod pack. Display screen, eco/boost modes. It’s chunkier than the others, the price of huge capacity, but if you were burning through a disposable a day, this is the kit that saves you the most money and the most shop trips.

IVG 2400 4-in-1: the flavour switcher

Covered in full detail in section 4 below, the twist-to-switch four-pod system with 55 flavour editions and a 1,750mAh battery.

IVG SAVR: the budget compact

Up to 3,000 puffs from a pocket-friendly 650mAh device, typically around £5.99 (often 10 for £40 in multi-buys). The cheapest way into the IVG ecosystem, ideal as a backup or a first pod kit.

IVG Air 4-in-1: the starter kit

Four pods, up to 2,400 puffs, 1,100mAh battery, around £12.99. A straightforward entry point: more capacity than the 2-in-1, simpler than the 2400’s twist system.

IVG Air 2-in-1: the minimal

The smallest and most affordable: two pods, up to 1,200 puffs, 850mAh, around £8.99. Twist mechanism to switch between the two pods, four colour editions (Blue, White, Purple, Pink), 27 flavours in replacement pods. Perfect for light vapers or as a travel spare.

IVG Reload Mini: the pocket rocket

Up to 600 puffs in the tiniest form factor, compatible with 2400 pods, 20 flavours. A niche pick, ultra-portable backup rather than a daily driver.

4. IVG 2400 4-in-1: the flavour-switcher’s bible

The IVG 2400 deserves its own chapter, it’s the device that defined IVG’s post-disposable era and still the most searched IVG product.

How it works: four separate 2ml prefilled pods slot into one device. Lift the top section and twist to rotate between pods, four different flavours on the go without carrying four devices. Rotate the mouthpiece to align the arrows, and you’re vaping that pod.

Key specs:

• 1,750mAh rechargeable battery (largest in the compact range), USB-C
• Up to 2,400 puffs total (around 600 per pod)
• 20mg/ml nic salt (40mg per pod, ~133mcg per puff)
• Draw-activated, MTL style

The 55 flavour editions include: Blue Edition, Pink Edition, Red Edition, Purple Edition, Yellow Edition, Berry Edition, Fizzy Edition, Juicy Edition, Lemon Edition, Cherry Edition and Special Edition, each containing four complementary flavours (e.g. Blue Edition: Blue Raspberry Ice, Blueberry, Blue Razz Soda, Blueberry Raspberry).

Who it’s for: flavour chasers who get bored with one taste all day. Who it’s not for: heavy vapers who’ll burn through 2,400 puffs fast, the Pro 12 or XL35 lasts far longer per pound.

Verified edition examples (from retailer listings):

• Blue Edition: Blue Raspberry Ice, Blueberry, Blue Razz Soda, Blueberry Raspberry
• Special Edition: Fizzy Cherry, Blue Raspberry Ice, Lemon & Lime, Pineapple Ice

Each pod lists full ingredients (propylene glycol, glycerol, nicotine benzoate plus flavourings) and carries a 40mg nicotine dose per pod at 20mg/ml.

5. IVG flavours with tasting notes

How to choose your IVG flavour

With dozens of options, newcomers freeze. Use this shortcut:

• Ex-smoker, first vape: Classic Menthol or a tobacco blend, familiar, no surprises
• Sweet tooth: Blue Raspberry Ice, Fizzy Cherry, Strawberry Watermelon
• Fresh/clean: Lemon Lime, Pineapple Ice, Menthol
• Tropical: Double Mango, Kiwi Passionfruit Guava
• Can’t decide: IVG 2400, four flavours in one device, so you don’t have to choose

Pro tip: buy two different pods, not two of the same. Flavour fatigue is real, rotating between a fruity and a fresh profile keeps both tasting better for longer.

IVG built its name on e-liquid, and the flavour library is the brand’s superpower. What to expect from the signatures:

• Blue Raspberry Ice: the icon. Sweet blue raspberry candy with a cold finish; the flavour that built the brand’s reputation.
• Fizzy Cherry: cherry soda fizz, sweet-tart and effervescent on the exhale.
• Strawberry Watermelon: the classic duo; ripe strawberry up front, juicy watermelon behind.
• Double Mango: tropical, fleshy mango doubled up, no thin background-fruit here.
• Kiwi Passionfruit Guava: the tropical trio; tangy kiwi, exotic passionfruit, smooth guava.
• Lemon Lime: sharp citrus sparkle; a palate cleanser between sweeter flavours.
• Pineapple Ice: juicy pineapple with a menthol chill.
• Strawberry Raspberry Cherry: triple-berry medley, sweet with a raspberry edge.
• Classic Menthol: straight, clean menthol for ex-smokers who want no-nonsense.
• Blue Sour Raspberry: sour-candy twist on the blue raspberry base.
• Fizzy Strawberry: strawberry soda rather than fresh strawberry.
• Red Sour Raspberry: deeper red-berry sourness, less sweet than the blue version.

Across the pod range, flavours are also sold in 0mg and 10mg on the Pro devices, useful for stepping down nicotine.

6. The e-liquid legacy

Before the devices, there was the juice. IVG started as an e-liquid manufacturer, and its 10ml nic salts and shortfills were staples of UK vape shops for years, 30+ million bottles delivered globally. That e-liquid DNA is why IVG’s pod flavours taste the way they do: the company spent a decade perfecting flavour concentrates before it ever made hardware. When you vape an IVG pod, you’re tasting that legacy.

It also explains the brand’s unusual resilience. When the disposable ban hit, most disposable brands had nothing to fall back on, IVG had a decade of flavour R&D and an existing pod pipeline. The hardware was new; the flavours inside it were ten years in the making.

7. Price & value guide: what IVG really costs

Typical UK street prices (multi-buy deals are everywhere):

The real math: IVG’s own comparison, a 10-cigarettes-a-day smoker spending ~£270/month drops to around £35/month on the Pro system with 4 pods. Even against old disposables, pods win: a reusable £12.99 device plus cheap refills beats buying a new disposable every few days. And since October 2026, remember the £2.20/10ml duty is baked into every price, see our UK vape tax breakdown.

8. IVG after the UK disposable ban

The June 2025 disposable ban could have broken IVG, disposables were booming and IVG had its own IVG Bar. Instead, the company had already built the pod-kit range that replaced them, and the transition became a case study:

• Same convenience: prefilled pods = grab-and-go, no refilling mess
• Rechargeable devices: no more lithium-battery waste scandal (5 million disposables were hitting UK landfill weekly)
• Lower running costs: pods cost far less per puff than disposables ever did
• Wider choice: 10 devices instead of one disposable format

9. The vape duty: IVG’s compliance status

From 1 October 2026, every millilitre of vape liquid sold in the UK carries £2.20/10ml duty, and from 1 April 2027, selling without a duty stamp becomes an offence. IVG (Acme Vape Ltd) secured HMRC excise warehouse approval effective 1 October 2026, with ordering, tracking and duty-stamp reconciliation systems built over months of preparation. Translation: IVG products on shelves are duty-paid and compliant, one reason to buy established brands over grey-market imports, which Trading Standards (backed by £30M/year new funding) are now targeting.

10. Is IVG legal and safe?

• UK: fully TPD compliant; HMRC-authorized for the Vaping Products Duty from day one
• US: PMTA secured for the American market
• EU: compliant devices across member states (single-use formats banned in FR/BE regardless of brand)

On safety: IVG is a legitimate, regulated manufacturer with quality-management and supply-chain controls, the opposite of the illicit disposables Trading Standards are seizing. As with all vaping: for adult smokers switching from cigarettes, the evidence supports lower harm than smoking, but vaping isn’t risk-free, and it’s not for non-smokers or under-18s.

11. IVG vs Elf Bar vs Geek Bar vs Lost Mary

The short version: IVG wins on UK heritage, flavour range and the post-ban pod transition; Elf Bar and Geek Bar win on global disposable name recognition where disposables remain legal. For UK vapers in 2026, IVG’s pod range is the most complete domestic option.

For the wider market, see our best disposable vapes guide.

12. How to spot fake IVG products

IVG’s popularity made it a counterfeit target. Protect yourself:

1. Buy from established retailers: specialist vape shops and reputable online stores, not market stalls or social media sellers
2. Check for duty stamps: mandatory on new UK stock from October 2026 (transitional period until April 2027)
3. Price sanity check: devices run £5–15; far below that is a red flag
4. TPD labelling: authentic packaging carries proper nicotine warnings, ingredients and manufacturer details (IVG UK, Preston / IVG Europe, Dublin)
5. Build quality: fakes feel light, have misaligned pods and muted flavour
6. Retailer accountability: buy where you can return: legit shops swap dud pods; street sellers vanish

The counterfeit trade thrives on the same channels as illicit disposables, and with Trading Standards now backed by £30M/year in new enforcement funding plus the duty-stamp paper trail, the grey market is shrinking. Buying authentic isn’t just safer, it’s getting easier to verify.

13. Troubleshooting common IVG issues

Pod not hitting? Check the pod is fully seated, the device is charged, and (on the 2400) the arrows are aligned. Draw-activated devices need a firm, steady draw, not a sharp puff.

Weak flavour? The pod may be empty, on auto-fill systems (Pro 12) check the refill container. Also try a fresh pod; flavour fades as pods run dry.

Leaking? Keep the device upright, avoid extreme heat, and don’t overfill-era habits, prefilled pods rarely leak unless damaged. Cabin pressure on flights can cause leaking; travel with pods sealed.

Not charging? Use a different USB-C cable and a low-power source (laptop USB, not a fast-charge brick). No cable in the box is normal.

Burnt taste? The pod is finished, replace it. Vaping a dry pod burns the coil permanently.

Device not drawing evenly? Check the airflow isn’t blocked by pocket lint, a quick wipe of the pod contacts and device terminals fixes most “weak hit” complaints.

Gurgling? A little condensation is normal; remove the pod, wipe the contacts, and take a few gentle draws without firing hard. If it persists, the pod may be overfilled or damaged, replace it.

Dud pod out of the box? It happens rarely with any brand. Reputable retailers will swap a dead pod, another reason to buy from established shops, not market stalls.

How to dispose of IVG pods responsibly

Don’t bin used pods in general waste, they contain batteries and electronics:

• Vape shops: UK retailers are legally required to take back used vapes for recycling
• Supermarket battery bins: many accept small electronics
• Council recycling centres: accept vapes as small WEEE (waste electrical and electronic equipment)

The whole point of IVG’s pod system is that only the small pod gets replaced while the battery device lasts months, but “replaced” should mean recycled, not landfilled.

Beginner’s glossary

• MTL (mouth-to-lung): draw vapour into your mouth first, then inhale, like a cigarette. All IVG devices are MTL.
• Nic salt: nicotine in salt form, smoother throat hit at higher strengths than old “freebase” nicotine.
• TPD: the EU/UK Tobacco Products Directive, sets the 2ml pod and 20mg/ml limits.
• Prefilled pod: a sealed pod that comes with e-liquid inside, no refilling, just swap when empty.
• Auto-fill: the Pro 12’s system where a 10ml container keeps the 2ml pod topped up automatically.

14. Sustainability: why pods beat disposables

The disposable era’s dirty secret: ~5 million single-use vapes hit UK landfill every week, each with a lithium battery that could have powered hundreds of recharges. IVG’s pod system keeps the battery (the most resource-intensive part) in your hand for months and only the small pod gets replaced. It’s not zero-waste, pods still need proper disposal at vape shops or recycling points, but it’s an order of magnitude better than throwaway devices.

15. IVG Pro 12 vs Smart Max vs Nexio: which 10K should you buy?

The most common buyer dilemma: three devices, all 10,000 puffs, similar prices. Here’s how to choose.

Buy the Pro 12 if: you want the proven best-seller with zero fuss. The auto-fill system means you never think about refilling, the 10ml container feeds the 2ml pod automatically. Set it and forget it. Best for ex-disposable users who want the simplest possible experience.

Buy the Smart Max if: you miss having control. Eco mode stretches your 10,000 puffs further; Boost mode gives you bigger flavour and vapour when you want it. The LED screen shows battery and mode at a glance. Best for vapers who had adjustable disposables (or a Geek Bar Pulse) and don’t want to give up modes.

Buy the Nexio if: you want the newest hardware design at the lowest price (often £8.99 vs £12.99). Same easy pod system, refreshed shell. Best for bargain hunters who don’t need a screen or modes.

The honest summary: the vaping experience is 90% the pod, 10% the device, and all three use the same IVG flavour library. Pick by features and price, not by fear of missing out.

16. How to use the IVG 2400 (step by step)

New to the twist system? It’s simple once you’ve done it once:

1. Remove the cap and insert all four pods into the device
2. Lift the upper section and twist to rotate to your chosen pod/flavour
3. Rotate the mouthpiece until the top arrow aligns with the bottom arrow
4. Check both arrows are aligned, then draw to vape
5. To switch flavour: lift, twist to the next pod, realign, vape

Tips: keep track of which pod is which (the editions group complementary flavours, so you can’t go far wrong); when a pod runs dry (~600 puffs), replace it with a 2400 reload pod rather than binning the device; charge via USB-C before the battery dies completely for longest battery life.

17. Pod compatibility matrix

One of IVG’s smartest moves: pods are cross-compatible within families, so you’re never locked into a single device.

Why it matters: when you upgrade from a Pro 12 to a Pro 2, your leftover pods still work. That cross-compatibility is rare in the pod world and a genuine reason to stay in the IVG ecosystem.

18. Nicotine strengths explained: 0mg vs 10mg vs 20mg

IVG pods come in three strengths (availability varies by device, the Pro range offers all three):

• 20mg (2%): the UK legal maximum for nic salts. For 10+ a day smokers switching over. Closest throat hit to a cigarette.
• 10mg (1%): the middle step. For light smokers (under 10 a day) or vapers stepping down from 20mg.
• 0mg: nicotine-free. For vapers who’ve stepped down to zero but want the ritual and flavour, or social vapers avoiding nicotine entirely.

Stepping down plan: start at the strength matching your smoking, stay there until cravings are gone (weeks, not days), then drop 20→10→0 at your own pace. There’s no prize for rushing, the goal is staying off cigarettes.

Note: all strengths carry the same £2.20/10ml duty since October 2026, the tax doesn’t care about nicotine content.

19. Switching from smoking: which IVG is right for you?

20+ cigarettes a day: IVG XL35 or Pro 12. You need capacity and zero hassle, the last thing a heavy smoker needs is a device that dies at noon.

10–20 a day: IVG Pro 12 or Smart Max. The mainstream sweet spot: 10,000 puffs, weeks between pod changes.

Under 10 a day / social smoker: IVG 2400 or SAVR. Less capacity is fine, and the 2400’s flavour variety keeps things interesting.

Just want to try vaping: IVG Air 2-in-1 or SAVR. Under £9 to find out if vaping works for you.

Coming from disposables: anything in the range, that’s literally who these devices were built for. The Pro 12 is the closest to the disposable experience (no buttons, no settings).

Whichever you pick: start with a tobacco or menthol flavour if cigarettes are your reference point, then explore fruits once you’re comfortable.

20. Where to buy IVG in the UK

• Specialist vape shops: best advice, full range, staff who can explain the pod system
• Online vape retailers: widest flavour selection, multi-buy deals (3 for £30 etc.), age-verified delivery
• Supermarkets & convenience: Asda, Morrisons and Euro Garages have stocked IVG; range is narrower
• Avoid: market stalls, social media sellers, anyone selling far below typical prices, counterfeit risk

Since October 2026, legitimate stock carries duty stamps (transitional until April 2027), another reason to buy from established sellers.

21. IVG in the news: 2026 timeline

• March 2026: IVG’s official value guide (updated 23/03/2026) sets out the full pod range: Pro, Pro 2, XL35, 2400, SAVR, Smart Max and Reload Mini
• June 2026: one year since the UK disposable ban; IVG’s pod-kit pivot stands as the industry’s most complete post-ban lineup
• July 2026: government consultation opens on plain packaging and flavour-name rules (closes 2 Oct 2026)
• September 2026: Acme Vape Ltd secures HMRC excise approvals ahead of the duty; press release confirms “ready for the next phase”
• 1 October 2026: Vaping Products Duty (£2.20/10ml) and duty stamps go live; IVG compliant from day one
• 2 October 2026: packaging/flavour-name consultation closes; industry awaits final rules (earliest implementation late 2027)

The 60-second buyer’s cheat sheet

Still deciding? Match yourself to a device in one line:

22. FAQ

What does IVG stand for?
“I Vape Great”, the brand’s full name.

Who owns IVG?
Acme Vape Ltd, founded by Ahsan Bawa in Preston, UK (2016).

Is IVG a good brand?
It’s the UK’s most awarded vape brand (50+ international awards, Best UK Brand three times) with full TPD compliance and HMRC duty authorization from day one.

What is the best IVG vape in 2026?
Best all-rounder: IVG Pro 12. Newest tech: IVG Nexio or Pro 2. Power modes: Smart Max. Heaviest use: IVG XL35 (35,000 puffs). Flavour variety: IVG 2400 4-in-1. Budget: SAVR.

Are IVG disposables banned in the UK?
Single-use disposables from all brands (including the old IVG Bar) have been banned since June 2025. IVG’s current lineup is rechargeable pod kits, which are fully legal.

Does IVG sell in the USA?
The company secured PMTA authorization for the US market and operates a New York office.

How many puffs is the IVG 2400?
Up to 2,400 total, around 600 per pod across four 2ml pods.

Which IVG has the most puffs?
The IVG XL35: up to 35,000 puffs per pod pack (2ml pod + 2×10ml refills).

Are IVG vapes TPD compliant?
Yes, the entire UK range is TPD compliant.

Where is IVG made?
Designed and managed from Preston, UK (Acme Vape Ltd) with manufacturing in China, standard for the industry. IVG Europe operates from Dublin, Ireland.

How long does an IVG Pro 12 last?
Up to 10,000 puffs per pod pack. For a moderate vaper (~300 puffs/day), that’s roughly a month; heavy vapers will get 1–2 weeks.

Can you recharge IVG pods?
The devices are rechargeable via USB-C; the pods themselves are replaceable, not refillable (except the auto-fill Pro system, which refills the pod from its container).

Does IVG do 0 nicotine?
Yes, the Pro range offers 0mg pods alongside 10mg and 20mg.

Why is IVG more expensive than some brands?
UK manufacturing oversight, TPD compliance testing, HMRC duty compliance and flavour R&D all cost money. Since October 2026, every brand pays the same £2.20/10ml duty, the price gap is now about quality systems, not tax dodging.

Is IVG better than Elf Bar?
In the UK in 2026: yes for most vapers, fuller pod range, deeper flavour library, domestic company with duty compliance. Globally where disposables are still legal, Elf Bar retains the name-recognition edge.

What happened to the IVG Bar disposable?
Discontinued with the UK’s June 2025 single-use ban, like all disposables. The pod range is its replacement.