The shop 33,000 Brits search for every month, and the twist nobody mentions
Every month, around 33,000 people in the UK type “vape superstore” into Google. Most of them want one of three things: the website, a discount code, or proof it is legit before they hand over card details.
Here is the twist. A large chunk of those searchers are also looking for a shop to walk into. They remember Vape Superstore having physical stores in London. They have seen directory listings for branches in Peckham, Tottenham Street, and Cardiff. And the company’s own website now says, plainly: we no longer have physical retail stores.
So what happened to the shops, is the online store still one of the best places to buy vape gear in Britain, and do any of those discount codes actually work? This is the independent review that answers all of it. There is not another one on the internet. The results for this brand are its own website, coupon aggregators with expired codes, and directory listings that have not been updated in years.
Short version: yes, it is legit, with one of the strongest review records in UK vaping. Prices are sharp, delivery is excellent, and the loyalty scheme is genuinely generous. But the stores are gone, the discount codes are mostly theatre, and there is a similarly named shop in Cardiff that has nothing to do with this company. All of that is below.
The verdict, up front
Is Vape Superstore legit? Yes. The company reports more than 30,000 Trustpilot reviews averaging 4.9 out of 5, collected since 2015. It sells only authentic products, offers a price-match promise, and runs UK-based customer support seven days a week.
Prices: Competitive across the board, with a price-match guarantee that few rivals offer. Multibuy deals on e-liquid are where the real savings live.
Delivery: Excellent. Order by 10pm on weekdays or 3pm at weekends for same-day dispatch, with free tracked next-day delivery on orders over £20, seven days a week.
Discount codes: Mostly theatre. The reliable savings are the 15% newsletter welcome offer for new customers, the Vape Rewards Club cashback of up to 7%, and the price-match promise.
The stores: Gone. Vape Superstore is online only now. Directory listings showing London branches are stale. A similarly named independent shop in Cardiff is a separate company.
Who it suits: Online shoppers who want a huge in-stock range, fast next-day delivery, and a rewards scheme that actually pays. Beginners who like the safety net of price matching and real human support.
Who should look elsewhere: Anyone who wants to walk into a shop, try flavours, or get same-day click and collect from a vape counter. Our guide to vape shops near me covers the high-street option, and our Vape Club review covers the closest online rival.
What Vape Superstore actually is
Vape Superstore is a UK online vape retailer trading from vapesuperstore.co.uk. It describes itself as one of the country’s leading suppliers of vape kits and e-liquids, and the catalogue backs up the claim: hundreds of e-liquid flavours, starter kits for beginners through to advanced mods, pods, coils, nicotine pouches, and accessories from the biggest names in vaping.
The business used to run physical stores in London alongside the website. Those stores have since closed, and the company now trades online only, serving customers across the UK with Royal Mail tracked delivery. That shift explains a lot of the confusion in the search results, which we will untangle properly in the stores section below.
The range has moved with the market. Since the UK ban on single-use disposable vapes, the catalogue centres on what the legal market actually looks like now: refillable pod kits, prefilled pod systems, nic salts, shortfills, and the newer big-puff formats. If you are still catching up with what replaced disposables, our rundown of the best disposable vapes explains the changeover.
One thing the company is explicit about: it sells only 100% authentic products. In a market where counterfeit and grey-market stock keeps getting seized from corner shops, that is not a throwaway line. It is the difference between a retailer you can trust and one you cannot.
Is Vape Superstore legit? The evidence
This is the question behind a large share of those 33,000 monthly searches, so let us answer it with checkable facts rather than vibes.
Review volume. The company states it has collected more than 30,000 Trustpilot reviews since 2015, averaging 4.9 out of 5. That combination of volume and score is extremely difficult to fake, and the reviews are gathered through post-purchase follow-up emails, which is how legitimate retailers do it.
Authentic stock only. The catalogue policy is 100% authentic products from established brands. Retailers selling grey-market stock do not put that in writing and then invite price comparisons.
Price-match promise. If you find the same product cheaper at another authorised UK vape retailer, the company says it will match the price. Scam operations do not offer to match legitimate competitors. They rely on you never checking.
Real support, seven days a week. Customer support runs by live chat, email, and phone every day of the week, staffed by a UK-based team. You can actually reach a human. That alone rules out a large category of scam sites.
Compliant products. The range is built around TPD-compliant, MHRA-notified products. For context on what the current rules require, our UK vaping guide lays out the regulatory landscape.
One honest caveat: a 4.9 average still means a small minority of customers had poor experiences, and with any online retailer most of those relate to couriers rather than the company itself. But on the legit question, the evidence points one way.
The range: built for people who know what they want
Vape Superstore’s catalogue is its core strength. The e-liquid selection runs to hundreds of flavours across nic salts and shortfills from the major brands, with the kind of filtering that lets you narrow by brand, flavour profile, and nicotine strength without drowning. Hardware covers the full arc from simple refillable pod kits for beginners to advanced kits for experienced vapers, plus the pods, coils, and accessories that keep those devices running.
Nicotine pouches sit alongside the vape range, which reflects where the market has drifted: plenty of vapers now split their nicotine between vaping and pouches, and stocking both keeps those customers in one place.
The depth matters most for restock shoppers. The specific coil resistance for your tank, the replacement pod for a kit you bought two years ago, the shortfill flavour you have bought six times: this is the kind of retailer that tends to have it in stock rather than sending you elsewhere. That reliability is a large part of why the review scores are what they are.
The one structural gap is the same one every online-only retailer has. You cannot try a flavour or hold a device before you buy. For a first kit, that try-before-you-buy experience is genuinely valuable, which is why we keep pointing beginners toward physical shops for their first purchase.
Prices: sharp, and the price match changes the game
Vape Superstore positions itself on competitive pricing, and on e-liquid multibuys and bundle deals the prices are genuinely keen. Single hardware items sit roughly in line with the better online rivals: rarely the absolute cheapest line by line, but close enough that the other benefits of shopping here outweigh a pound here or there.
The standout feature is the price-match promise. Find the identical product cheaper at another authorised UK retailer, contact the team before ordering, and they will match it. That single policy removes the main reason to shop around: you get this retailer’s delivery, support, and rewards, at the rival’s price. Few competitors offer anything equivalent, and it is the closest thing in UK vape retail to a guarantee that you are not overpaying.
As with every online vape shop, compare delivered prices, not shelf prices. Free next-day delivery over £20 means a normal restock order ships free, while a rival that looks cheaper can end up costing more once delivery is added. And remember that the £2.20 per 10ml vape duty is now baked into liquid prices everywhere: our breakdown of disposable vape prices shows how the duty reshaped what vaping costs across the board.
Delivery: one of the fastest operations in UK vaping
This is where Vape Superstore genuinely excels. Order before 10pm Monday to Friday, or before 3pm at weekends, and your order goes out the same day. Delivery is by Royal Mail tracked next-day service, seven days a week, and it is free on orders over £20.
That 10pm weekday cutoff is later than most rivals manage, and it matters in practice. A coil dies at 8pm, you order a replacement, it ships the same night and lands the next day. For a product category where running out can push someone back to cigarettes, that kind of turnaround is not a nice extra. It is the service.
The £20 free-delivery threshold is fair by industry standards and easy to clear with a normal restock order of liquid and coils. Below the threshold you will pay for delivery, so it makes sense to batch smaller purchases rather than ordering one bottle at a time.
Click and collect, the DPD way
With no physical stores of its own, Vape Superstore handles collection through DPD pickup points. Choose Click and Collect at checkout and collect from thousands of DPD locations across the UK. Collection starts from £2.99, or it is free on orders over £100.
This is a reasonable substitute for in-store pickup if you are out during the day and prefer collecting a parcel to waiting for the courier. It is not the same as walking into a vape shop: there is no counter, no advice, no flavour testing. But as a logistics option it is well executed and the free-over-£100 tier is generous.
Returns and customer service
The returns policy is straightforward: returns accepted within 30 days of purchase, provided items are unused and in their original packaging. Faulty products are handled separately, and the company says to contact the team so it can resolve issues quickly. Opened e-liquids cannot be returned for hygiene reasons, which is standard across the industry and not a mark against this retailer.
Customer service runs seven days a week by live chat, email, and phone, handled by a UK-based team. The review record suggests this is a genuine strength rather than a claim: the consistent theme across the tens of thousands of Trustpilot reviews is that problems get sorted, including cases where the delivery partner was at fault.
Practical advice that applies to every vape retailer: keep your order confirmation email, and photograph any faulty item before you contact support. It speeds up replacements everywhere.
The website experience and the Vape Rewards Club
The site is a clean, modern vape retail site with the catalogue filters you need: brand, product type, flavour, nicotine strength. Product pages carry the practical detail that matters, such as coil compatibility and what is in the box. Age verification happens at checkout, as the law requires for UK vape retailers. Any site that skips that step is one to avoid.
The Vape Rewards Club deserves its own paragraph because it is one of the better loyalty schemes in UK vaping. It is free to join, and members earn cashback on every order, rising through tiers to up to 7%. Members also get exclusive discount codes, early access to sales and new launches, and bonus points on their birthday. For a regular restock shopper, that 7% top tier is meaningful money over a year, and it stacks on top of multibuy pricing.
If you are new and staring at hundreds of flavours without knowing where to start, browsing our guide to popular vape flavours first will make the catalogue far less overwhelming.
Do the shops still exist? Untangling the store confusion
This section exists because the search results are a mess, and the mess costs real people real time.
The official position: Vape Superstore’s own website states it is an online shop only and no longer has physical retail stores. Take that as definitive. If you travel to an address from an old directory listing expecting a Vape Superstore branch, you will be disappointed.
Why the listings persist: Directory sites like Yell and Cylex still show London branches, including Goodge Street and Tottenham Street entries, with opening hours and phone numbers. These listings are years out of date. Directories are slow to remove closed stores, and some never do. Treat every physical-store listing for this brand as stale unless the company’s own site confirms it.
The Cardiff lookalike: There is a vape shop in Cardiff trading under the near-identical web address vape-superstore.co.uk, with the hyphen. Company records show it is a separate limited company incorporated in 2023. It is not the same business as the online retailer reviewed here. Similar names, different companies. If you searched for a Cardiff branch of Vape Superstore, that is what you found, and now you know.
What this means for you: Judge Vape Superstore as an online retailer, because that is what it is. If you specifically want a physical shop with a counter and testing options, use our vape shops near me guide to find a good one near you instead of chasing a ghost branch.
Discount codes: how they actually work
“Vape superstore discount code” gets around a thousand searches a month, and almost everything ranking for it is coupon-aggregator spam: pages of codes that are expired, single-use, or never worked, dressed up with countdown timers and “verified” badges. Here is the honest picture of how this retailer actually discounts.
The newsletter is the real code. New customers who sign up for the newsletter get 15% off their first order, sent by email. That is the single most reliable discount the company offers, and it is confirmed on the company’s own site rather than an aggregator’s claim.
The Rewards Club is the ongoing code. Members get exclusive discount codes plus tiered cashback up to 7%, early sale access, and birthday bonus points. This is where repeat customers actually save.
Seasonal sales and clearance. Like most UK retailers, the store runs heavier promotions around the big sale periods, with clearance discounts on outgoing lines. Timing a non-urgent purchase to a sale beats chasing codes.
The price match is the secret weapon. Rather than hunting for a code, find the product cheaper at another authorised UK retailer and ask Vape Superstore to match it. It is a stranger and more reliable route to the lowest price than any voucher site.
What to ignore: aggregator pages listing a dozen codes with timers that reset when they expire. The mechanics above are how this retailer actually discounts. Anything else is noise.
5 mistakes shoppers make on Vape Superstore
1. Burning time on aggregator codes. Shoppers spend twenty minutes trying dead codes from coupon sites when the 15% newsletter offer and the Rewards Club are sitting on the company’s own homepage.
2. Ordering under the free-delivery threshold. A single bottle plus paid delivery is the most expensive way to shop here. Batch your restock over £20 and delivery is free and next day.
3. Skipping the Rewards Club. It is free, and the cashback tiers reward exactly the kind of regular restock shopping most vapers do. Not joining is leaving money behind.
4. Not using the price match. Most shoppers do not know it exists. If you found it cheaper elsewhere, a quick message before ordering gets you this retailer’s service at the rival’s price.
5. Expecting a physical store. The stores are closed. Do not plan a trip around a directory listing from years ago. Shop it as the online retailer it is, or find a real local shop through our vape shops near me guide.
Honest alternatives: when someone else beats Vape Superstore
No retailer wins every comparison. Here is where the main rivals genuinely do better.
| Retailer | When it beats Vape Superstore | Watch out for |
|---|---|---|
| Vape Club | Bigger catalogue and similar next-day delivery; the closest like-for-like online rival | Discount codes are mostly myth there too; read our Vape Club review for the full picture |
| VPZ | Physical stores for face-to-face advice and click and collect from a real counter | Online prices are rarely the cheapest |
| Evapo | Excellent customer service with qualified stop-smoking practitioners on staff | Store coverage thins out outside the South East |
| Totally Wicked | Own-brand e-liquid subscriptions that are genuinely cheap for heavy users | Heavy steer toward own-brand products |
The pattern: Vape Superstore wins on the combination of sharp pricing, the price-match safety net, fast delivery, and a rewards scheme that pays. Rivals win on physical presence or specific niches. If you want one reliable online default, it is hard to beat. If you want a shop door to walk through, it cannot help you.
FAQ
Is Vape Superstore legit?
Yes. The company reports more than 30,000 Trustpilot reviews averaging 4.9 out of 5 since 2015, sells only authentic products, offers a price-match promise, and runs UK-based customer support seven days a week.
How fast is Vape Superstore delivery, and what does it cost?
Order by 10pm Monday to Friday or 3pm at weekends for same-day dispatch via Royal Mail tracked next-day delivery, seven days a week. Delivery is free on orders over £20.
What is the returns policy?
Returns are accepted within 30 days of purchase for unused items in original packaging. Faulty products are handled separately through customer support. Opened e-liquids cannot be returned for hygiene reasons.
Does Vape Superstore do discount codes?
The reliable discounts are the 15% newsletter welcome offer for new customers, exclusive codes and up to 7% cashback through the free Vape Rewards Club, and seasonal sales. Third-party coupon sites mostly list expired codes.
Where do I find a working Vape Superstore discount code?
Start with the newsletter signup on the company’s own site, then the Rewards Club for member-exclusive codes. Ignore aggregator pages with countdown timers.
Do I need ID to order?
You must be 18 or over, and age is verified at checkout. This is a legal requirement for all UK vape retailers.
Is Vape Superstore cheaper than the high street?
Usually yes, especially with multibuy deals, the price-match promise, and free delivery over £20. High-street shops typically charge more, though they offer advice and flavour testing you cannot get online.
Does Vape Superstore still have physical shops?
No. The company states it is online only and no longer operates physical retail stores. Directory listings showing London branches are out of date, and a similarly named shop in Cardiff is a separate company.
Does Vape Superstore offer click and collect?
Yes, through DPD pickup points: choose it at checkout, collect from thousands of UK locations. It starts from £2.99, or is free on orders over £100.
What payment methods are accepted?
Standard online checkout with card payments. The site does not add hidden charges at checkout.